Dark grey just screams sophistication, and there's layers of it here. Added to this are lovely vibrant pastel flourishes in moving graphics - the chair. It has it all, with restraint. The graphics invite you in and the information has been separated to good effect. They are ordered in importance by size and placement. Bigger and central, and smaller and out of the way, up top right.
And just top it off, large (and dark grey) patchwork type sits behind the action.
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