Wow! There's a name for a style I particularly love. Two opposing movements meet and the results are "surprisingly fresh and purposefully paradoxical". The 'Less is more' motto is applied to everything but colour and texture. Layout is direct and sparse, typography is standard and straightforward. It is intentionally playful to add vibrant colours to an extremely reserved design approach and the results don't come across as anarchic or even accidental. "Because everything else is so purposefully structured, the vibrant colours themselves look purposeful and contained. The minimalism tames the psychedelia".
No comments:
Post a Comment